diff --git a/_config.yml b/_config.yml
index 04e7a16..20bc249 100644
--- a/_config.yml
+++ b/_config.yml
@@ -1,6 +1,6 @@
 title: "Simcoe Trades Journal"
 subtitle: "Local Contractor Case Studies & Verified Trade Spotlights"
-description: "In-depth project breakdowns, roof replacements, timber carpentry, and local contractor reviews across Barrie, Orillia, Severn, and Simcoe County."
+description: "In-depth project breakdowns, flat roofing case studies, timber carpentry, and local contractor reviews across Simcoe County, Dufferin, Muskoka, and Central Ontario."
 url: "http://localhost:10101"
 baseurl: ""
 
diff --git a/_posts/2026-07-15-midhurst-roofing-barrie-commercial-flat-roof.md b/_posts/2026-07-15-midhurst-roofing-barrie-commercial-flat-roof.md
index 8f113ce..0a0c775 100644
--- a/_posts/2026-07-15-midhurst-roofing-barrie-commercial-flat-roof.md
+++ b/_posts/2026-07-15-midhurst-roofing-barrie-commercial-flat-roof.md
@@ -5,12 +5,12 @@ subtitle: "How Midhurst Roofing executed a 15,000 sq ft commercial flat roof mem
 date: 2026-07-15
 category: "Commercial Roofing"
 trade_type: "Commercial & Industrial Roofing"
-location: "Barrie, ON"
+location: "Midhurst & Barrie, ON"
 contractor_name: "Midhurst Roofing"
 contractor_url: "https://midhurstroofing.ca"
 contractor_logo: "/assets/images/logos/midhurst-roofing.png"
-contractor_tagline: "Industrial & Flat Roof Specialists in Barrie"
-contractor_bio: "Midhurst Roofing is a trusted commercial, flat roof repair, and industrial roofing contractor serving Barrie and central Ontario. BBB Accredited with decades of field expertise."
+contractor_tagline: "Flat Roofing Experts — Commercial, Residential & Industrial"
+contractor_bio: "Midhurst Roofing is a trusted flat roofing contractor based in Midhurst with over 50 years of experience. Specializing in TPO, EPDM, and Built-Up roofing systems for commercial, industrial, and residential properties across Simcoe County, Dufferin, Muskoka, and throughout Ontario. BBB Accredited."
 project_scope: "15,000 Sq Ft TPO Membrane & Insulation"
 materials_used: "60-mil TPO, Polyiso Board, R-30"
 warranty: "20-Year Commercial System Warranty"
diff --git a/_posts/2026-07-22-severn-roofing-orillia-metal-shingle-replacement.md b/_posts/2026-07-22-severn-roofing-orillia-metal-shingle-replacement.md
index 9657fa1..5296483 100644
--- a/_posts/2026-07-22-severn-roofing-orillia-metal-shingle-replacement.md
+++ b/_posts/2026-07-22-severn-roofing-orillia-metal-shingle-replacement.md
@@ -5,12 +5,12 @@ subtitle: "Severn Roofing installs high-wind architectural shingles and hand-ben
 date: 2026-07-22
 category: "Residential Roofing"
 trade_type: "Residential Roof Replacement & Contracting"
-location: "Orillia & Severn, ON"
+location: "Simcoe County, ON"
 contractor_name: "Severn Roofing & Contracting"
 contractor_url: "https://severnroofing.ca"
 contractor_logo: "/assets/images/logos/severn-roofing.png"
-contractor_tagline: "Quality Roofing & Contracting in Severn & Orillia"
-contractor_bio: "Severn Roofing & Contracting delivers premium residential re-roofing, emergency repairs, and custom exterior metalwork across Orillia, Severn Township, and surrounding lakes."
+contractor_tagline: "Flat Roofing Specialists Across Simcoe County"
+contractor_bio: "Severn Roofing & Contracting is a flat roofing specialist serving Simcoe County and beyond. With 50 years of combined experience, they deliver commercial, industrial, and residential roofing solutions including flat roofs, shingles, steel, siding, soffit, fascia, and eavestrough."
 project_scope: "3,800 Sq Ft Steep-Slope Replacement"
 materials_used: "GAF Timberline HDZ, 16oz Copper Valleys"
 warranty: "50-Year Non-Prorated System Warranty"
diff --git a/index.html b/index.html
index 9624120..85afe7c 100644
--- a/index.html
+++ b/index.html
@@ -16,7 +16,7 @@ title: "Simcoe Trades Journal | Verified Contractor Spotlights & Case Studies"
     </h1>
 
     <p class="mt-6 text-lg sm:text-xl text-slate-300 max-w-2xl mx-auto leading-relaxed">
-      Detailed case studies, project specifications, and craftsmanship spotlights for top-tier roofers and custom contractors serving Barrie, Orillia, Severn & Simcoe County.
+      Detailed case studies, project specifications, and craftsmanship spotlights for top-tier roofers and custom contractors serving Simcoe County, Dufferin, Muskoka & Central Ontario.
     </p>
 
     <!-- Stat Highlights -->
@@ -57,15 +57,15 @@ title: "Simcoe Trades Journal | Verified Contractor Spotlights & Case Studies"
             <img src="{{ '/assets/images/logos/midhurst-roofing.png' | relative_url }}" alt="Midhurst Roofing" class="max-h-14 max-w-full object-contain">
           </div>
           <span class="px-2.5 py-1 rounded text-[11px] font-bold uppercase tracking-wider bg-amber-500/20 text-amber-400 border border-amber-500/30 inline-block mb-3">
-            Commercial & Industrial Roofing
+            Commercial, Industrial & Flat Roofing
           </span>
           <h3 class="text-lg font-bold text-white font-heading">Midhurst Roofing</h3>
           <p class="text-xs text-slate-400 mt-1 leading-relaxed">
-            Specializing in commercial flat roofing, TPO membranes, and industrial repair in Barrie & Simcoe County.
+            Flat roofing experts with 50+ years of experience. TPO, EPDM, Built-Up systems for commercial, industrial, and residential properties across Simcoe County and beyond.
           </p>
         </div>
         <div class="mt-6 pt-4 border-t border-slate-800 flex items-center justify-between">
-          <span class="text-xs font-medium text-slate-400">📍 Barrie, ON</span>
+          <span class="text-xs font-medium text-slate-400">📍 Midhurst, ON</span>
           <a href="https://midhurstroofing.ca" target="_blank" rel="noopener" class="text-xs font-bold text-amber-400 hover:text-amber-300 flex items-center gap-1">
             Visit Site
             <svg class="w-3.5 h-3.5" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10 6H6a2 2 0 00-2 2v10a2 2 0 002 2h10a2 2 0 002-2v-4M14 4h6m0 0v6m0-6L10 14"></path></svg>
@@ -80,15 +80,15 @@ title: "Simcoe Trades Journal | Verified Contractor Spotlights & Case Studies"
             <img src="{{ '/assets/images/logos/severn-roofing.png' | relative_url }}" alt="Severn Roofing" class="max-h-14 max-w-full object-contain">
           </div>
           <span class="px-2.5 py-1 rounded text-[11px] font-bold uppercase tracking-wider bg-sky-500/20 text-sky-400 border border-sky-500/30 inline-block mb-3">
-            Residential Roofing & Metal
+            Flat Roofing & Contracting
           </span>
           <h3 class="text-lg font-bold text-white font-heading">Severn Roofing</h3>
           <p class="text-xs text-slate-400 mt-1 leading-relaxed">
-            High-wind architectural shingle installations, emergency repairs, and copper flashings across Orillia & Severn.
+            Flat roofing specialists with 50 years of combined experience. Commercial, industrial, and residential roofing, shingles, steel, siding, soffit & fascia across Simcoe County.
           </p>
         </div>
         <div class="mt-6 pt-4 border-t border-slate-800 flex items-center justify-between">
-          <span class="text-xs font-medium text-slate-400">📍 Orillia & Severn</span>
+          <span class="text-xs font-medium text-slate-400">📍 Simcoe County</span>
           <a href="https://severnroofing.ca" target="_blank" rel="noopener" class="text-xs font-bold text-sky-400 hover:text-sky-300 flex items-center gap-1">
             Visit Site
             <svg class="w-3.5 h-3.5" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10 6H6a2 2 0 00-2 2v10a2 2 0 002 2h10a2 2 0 002-2v-4M14 4h6m0 0v6m0-6L10 14"></path></svg>
diff --git a/roofing-contractors.html b/roofing-contractors.html
index 16f9d41..ed7c692 100644
--- a/roofing-contractors.html
+++ b/roofing-contractors.html
@@ -33,7 +33,7 @@ permalink: /roofing-contractors/
       <div class="flex flex-wrap items-center justify-between gap-3">
         <div>
           <h2 class="text-2xl font-extrabold text-white font-heading">Midhurst Roofing</h2>
-          <span class="text-xs font-semibold text-amber-400">Commercial & Industrial Roofing Specialist</span>
+          <span class="text-xs font-semibold text-amber-400">Flat Roofing Experts — Commercial, Industrial & Residential</span>
         </div>
         <a href="https://midhurstroofing.ca" target="_blank" rel="noopener" class="px-5 py-2.5 rounded-xl bg-amber-500 hover:bg-amber-400 text-slate-950 font-bold text-sm shadow-md transition-all flex items-center gap-2">
           Visit Official Site
@@ -42,21 +42,21 @@ permalink: /roofing-contractors/
       </div>
 
       <p class="text-slate-300 text-sm sm:text-base leading-relaxed">
-        Boost the safety and longevity of your industrial or commercial property with Barrie's proficient roofing contractors. Midhurst Roofing specializes in heavy-duty commercial roofing systems, flat roof repair (TPO, EPDM, Built-Up BUR), thermal insulation upgrades, and emergency leak remediation. BBB Accredited with decades of proven field reliability.
+        Based in Midhurst with over 50 years of experience, Midhurst Roofing is a BBB Accredited flat roofing specialist serving commercial, industrial, and residential properties. Their expertise spans TPO single-ply membranes, EPDM, Built-Up (BUR) roofing, Modified Bitumen, and Asphalt/Gas systems. Services include new installations, replacements, emergency repairs, seasonal maintenance plans, infrared moisture scans, and snow removal. Serving 30+ municipalities across Simcoe County, Dufferin, Muskoka, York Region, and throughout Ontario.
       </p>
 
       <div class="grid grid-cols-1 sm:grid-cols-3 gap-4 pt-4 border-t border-slate-800 text-xs">
         <div>
           <span class="text-slate-400 block font-medium">Primary Service Area:</span>
-          <span class="text-white font-semibold">Barrie, Midhurst, Springwater, Innisfil, Collingwood</span>
+          <span class="text-white font-semibold">Simcoe, Dufferin, Muskoka, York Region &amp; across Ontario</span>
         </div>
         <div>
           <span class="text-slate-400 block font-medium">Core Services:</span>
-          <span class="text-amber-400 font-semibold">TPO Flat Roofs, Commercial Repair, Industrial Metal</span>
+          <span class="text-amber-400 font-semibold">TPO, EPDM, BUR, Mod Bit, Flat Roof Repair</span>
         </div>
         <div>
           <span class="text-slate-400 block font-medium">Direct Contact:</span>
-          <span class="text-emerald-400 font-semibold">Call (705) 721-8383</span>
+          <span class="text-emerald-400 font-semibold">(705) 721-8383 · 1-800-909-3987</span>
         </div>
       </div>
 
@@ -78,7 +78,7 @@ permalink: /roofing-contractors/
       <div class="flex flex-wrap items-center justify-between gap-3">
         <div>
           <h2 class="text-2xl font-extrabold text-white font-heading">Severn Roofing & Contracting</h2>
-          <span class="text-xs font-semibold text-sky-400">Residential Roofing & Sheet Metal Specialist</span>
+          <span class="text-xs font-semibold text-sky-400">Flat Roofing Specialists — Commercial, Industrial & Residential</span>
         </div>
         <a href="https://severnroofing.ca" target="_blank" rel="noopener" class="px-5 py-2.5 rounded-xl bg-sky-500 hover:bg-sky-400 text-slate-950 font-bold text-sm shadow-md transition-all flex items-center gap-2">
           Visit Official Site
@@ -87,21 +87,21 @@ permalink: /roofing-contractors/
       </div>
 
       <p class="text-slate-300 text-sm sm:text-base leading-relaxed">
-        Severn Roofing & Contracting delivers high-performance residential roof replacements, steep-slope architectural shingle installations, emergency storm repairs, and custom hand-bent copper/metal flashings across Orillia and Severn Township. Built to withstand lakefront wind shear and heavy winter snow loads.
+        With 50 years of combined experience, Severn Roofing & Contracting is a flat roofing specialist serving Simcoe County and beyond. Their core expertise covers flat roof installations and repairs for commercial, industrial, and residential properties. Additional services include shingle and steel roofing, emergency leak repairs, roof reports, fascia, soffit, siding, and eavestrough replacement. Local knowledge of Simcoe County weather, building codes, and bylaws ensures every project is compliant and built to last.
       </p>
 
       <div class="grid grid-cols-1 sm:grid-cols-3 gap-4 pt-4 border-t border-slate-800 text-xs">
         <div>
           <span class="text-slate-400 block font-medium">Primary Service Area:</span>
-          <span class="text-white font-semibold">Orillia, Severn Township, Washago, Coldwater, Lake Couchiching</span>
+          <span class="text-white font-semibold">Simcoe County &amp; Beyond</span>
         </div>
         <div>
           <span class="text-slate-400 block font-medium">Core Services:</span>
-          <span class="text-sky-400 font-semibold">Architectural Shingles, Copper Valleys, Cottage Re-roofing</span>
+          <span class="text-sky-400 font-semibold">Flat Roofs, Shingles, Steel, Siding &amp; Fascia</span>
         </div>
         <div>
-          <span class="text-slate-400 block font-medium">Warranty:</span>
-          <span class="text-emerald-400 font-semibold">50-Year Non-Prorated System Warranty</span>
+          <span class="text-slate-400 block font-medium">Direct Contact:</span>
+          <span class="text-emerald-400 font-semibold">Call (705) 955-2011</span>
         </div>
       </div>